48H Maisons de Mode x United Fashion : festival of emerging fashion brands

Major partner : Lillenium Europe has decided to support young creativity by putting in place a programme conceived by MAD Brussels. Guiding designers are seven organisations, one of which is Maisons de Mode, chosen for France. 150 emerging brands have…

48H Maisons de Mode x United Fashion : festival of emerging fashion brands

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Major partner : Lillenium

Europe has decided to support young creativity by putting in place a programme conceived by MAD Brussels. Guiding designers are seven organisations, one of which is Maisons de Mode, chosen for France. 150 emerging brands have the opportunity to take advantage of United Fashion until 2021.

Launched at the end of 2017, the European programme UNITED FASHION is composed of seven European organisations guiding young fashion designers. These organisations are based in Brussels (MAD Brussels), Antwerp (Flanders DC), Berlin (German Fashion Council), Riga (Baltic Fashion Federation), Skopje (Fashion Week End Skopje), Lisbon (Moda Lisboa), and Lille/Roubaix (Maisons de Mode).

From its beginning, the goal has been to address the realities that confront young designers, be they problems dealing with production, sourcing or distribution in contrast to their larger, more established fashion industry competitors. Launched by MAD Brussels Fashion and Design Platform, this programme is devoted to encouraging “a culture of designers” in Europe, helping young talents become real fashion entrepreneurs, and improving their competitive edge on the international level.

Over a four-year period, United Fashion’s calendar-based programme has given and will continue to give 150 European designers the opportunity to show their collections while gaining knowledge of different markets and developing their skills in the following areas: fashion technology, sustainable fashion, production, technical expertise, and commercial distribution. In concrete terms, this means the organisations take turns hosting each other at major events in their home countries by inviting two or three designers from each of their counterpart organisations to take part. It was through this partnership that Maisons de Mode designers have been invited to Berlin, Skopje and Riga to represent France’s young creativity. This time, it’s Maisons de Mode’s turn to welcome to Lille 14 European designers within the framework of the 48H Maisons de Mode.

For four days, these designers will participate in events, present their collections to buyers in a designer showroom, take part in conferences, and show their work in the Maisons de Mode Fashion Show before an audience of industry professionals. This will help them expand their networks and get an idea of distribution opportunities, the theme chosen for the designers’ stop in France. Next on the programme are Antwerp and Lisbon, before culminating in Brussels.

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