The US Latino Market comprises 19% of the population, yet only 6% of marketing spend. Why have some brands stayed on the sidelines, while others miss the mark? We met with a panel of experts to unpack fresh data, insights, and marketing tips about this enormous untapped opportunity.
NFL – Marissa Solis, SVP Global Brand & Consumer Marketing
Aspen Institute – Domenika Lynch, Executive Director of Latinos & Society
Newsweek – Adrian Carrasquillo, National Reporter
Chemstry – Mike Valdes-Fauli, Chief Operating Officer