Could a Hypebeast Destroy Givenchy? (ALYX Designer Appointed)

Correction: Mowalola’s SS2020 Fashion East collection did not revolve around the topic of Police Brutality, it was rather about a past romantic relationship. I don’t remember how I associated the two, but it was presumptive of me to politicize a…

Could a Hypebeast Destroy Givenchy? (ALYX Designer Appointed)

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Correction: Mowalola’s SS2020 Fashion East collection did not revolve around the topic of Police Brutality, it was rather about a past romantic relationship. I don’t remember how I associated the two, but it was presumptive of me to politicize a black designer’s work, when that was never their intention. I do apologize for that profusely! You can learn more about Mowalola here: https://www.youtube.com/watch?v=20PuDdhmYb0&t=1s

Givenchy has appointed a new fashion designer in the midst of the coronavirus pandemic, and his name is Matthew Williams. Williams is the Founder of 1017 ALYX 9SM, a streetwear brand commonly called ALYX. Alyx is known for its sustainable practices, as well as products like its rollercoaster belt and the removable sole derby shoes. And his appointment at Givenchy comes at a difficult time for the brand. Clare Waight Keller, the brand’s former designer left after only 3 years and Williams must uphold Womenswear, Menswear, Couture, and Accessories as the core creative director. He has worked with designers like Virgil Abloh and Heron Preston when the three worked on streetwear brand Been Trill, and was a consultant with Kanye. This could bring the brand back to it’s Riccardo Tisci era status as a powerhouse with celebrities like Kanye, Kim Kardashian, and Beyoncé.

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