Having been a captive and now an independent insurance agent I know how hard it is to decide on marketing options and then be disappointed when they do not work. The great news for you is that I figured out why and it isn’t the marketing. It’s you!.
Watch this video to learn more about how digital marketing CAN work for you with a few key changes to what you have been doing or told to be doing.
As I discussed in the video I would share a link to some information to help you get started with creating your insurance brand identity. Take this seriously and spend as much time as it takes. I spent a couple of hours a day of blocked-out time for an entire week, but what I found is that it is worth every minute. To get started, read Creating Your Insurance Brand Identity which has the basics to get started as well as additional resources to help you walk through the process and have a better level of detail from marketing experts on how to complete some of these processes you may not fully understand. Step one to success with your agency’s digital marketing efforts.
Find me on LinkedIn Kevin Barquest and my business page Insurance Alliance LLC. For additional questions contact me at email@example.com