narrative that reflects the equally varied and monumental essence of the subject: the dancing spaces, their kitsch design, the dance, the mess, the lights, the events such as “Miss Emilia”, dance competitions for elderly and children, and other occasions.
The title of the collection is Ball’Era ‘77”, inspired by the foundation in 1977 of the famous “Ca’ del Liscio” in Ravenna, a dance hall big as a studium, which held about 3.000 people. A real revolution in the mass entertainment system.
“However, I remember that in those years, even between people like us, who were from a different world, there was this fantasy about dance halls, about these weird people who went dancing… it was a separate world, totally unknown, but precisely because it was unknown, it was extremely charming.” Massimo Vitali
Federico begins his research by looking into the photography book by Gabriele Basilico “Dancing in Emilia” (published in 1978). The images cross the Romagna countryside between dance floors and discos, to catch the new phenomenon of mass entertainment, significantly widespread through the Po valley.
Federico does with his design, Secondo used to tailor-make songs for his soloists” Riccarda Casadei
Federico had the opportunity to meet the family of the great musicians Secondo and Raoul Casadei, who with their songs and music have fed the lifeblood of Romagna’s folk soul.
Riccarda Casadei talked about how Secondo initially struggled to introduce the new popular dances among the audience of dance halls, comparing in this resilience the same strength of Federico in the will to participate to the most exclusive world of fashion, bringing with him his true Romagnolo soul and the diversity that suits him so much.
Federico Cina reaches with “Ball’Era ‘77” the linguistic turning point towards the most pop and colourful world of Romagna. He interpretes and reveals the true aspects about the era of dancing, about the mutual confrontation between people, where the two generations are co-present, the youngsters and the adults, girls and ladies. And everyone is united by the dress: everyone is dressed up to go dancing and gets ready to interpret the parts envisaged by the musical script that contemplates tested and shared figures and couple interactions.
The story of the collection is focused on the colours, on the dancing harmonies of the designer’s land of origin, between folklore and contemporaneity re interpreted according to the aesthetic canons of the brand.
All images courtesy of Federico Cina
photo: Alessandro Mannelli styling: Marco Drammis