Louis Vuitton is a household name, and one of the most famous brands in the world. But do you know the story of the house, which is steeped in war, greed, fashion, leather, canvas, and more? We begin our story detailing the life of Louis Vuitton himself, a young man from the French countryside who becomes a master trunk maker, and innovator of the travel essential in the 1800s. After his passing, his family begins to reinvent the brand to represent Louis Vuitton himself, as well as travel and luggage trends throughout the 1900s as well. Corporate infighting ensues, and eventually, Bernard Arnault, the now owner of LVMH, Louis Vuitton’s parent company, effectively takes over the brand in the late 1980s. He eventually brings in Marc Jacobs to design for the house’s first fashion line, and Marc brings culture and art to the house. Artists like Takashi Murakami, Stephen Sprouse, and Yayoi Kusama do collaboration collections with Louis Vuitton, under Marc’s supervision. Kim Jones, now the designer of Dior Men and Fendi Womens, creates a blockbuster hit with his Supreme X Louis Vuitton collaboration collection. Eventually, Nicolas Ghesquière & Virgil Abloh join the mix and reinvent the house in their image as well. Vuitton’s history is full of drama, deception, and iconic fashions, many you’ll have to watch to see!
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Video Edited by:
Rachel Fritz: https://www.instagram.com/rachelfritz/