Women’s fashion in China

Based on a survey methodology inspired by ethnology, this new market study analyzes these changes, draws up a typology of eight consumer profiles, and scans the strategies and positioning of 25 Chinese fashion brands. This study targets fashion brands that…

Women's fashion in China

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Based on a survey methodology inspired by ethnology, this new market study analyzes these changes, draws up a typology of eight consumer profiles, and scans the strategies and positioning of 25 Chinese fashion brands.
This study targets fashion brands that are already established in China or that plan to penetrate this market. With the aim of fine-tuning their positioning, it provides a better understanding of the Chinese fashion offer and consumer aspirations. It explores the issues and challenges that arise, and by using concrete examples, examines the responses and innovations proposed by local actors.

ifm-paris.com/en/fashion-observatory-studies/ifm/our-offer/item/97672-la-mode-femme-en-chine.html

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